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UX Strategy Website Design Visual DirectionClient
AnimalummDuration
1.5 months
Challenges
Animalumm isn’t just a comic book, it’s the doorway to a whole new world. With strange creatures, mysterious lands, and deep lore, the story needed a digital space that felt like part of the narrative itself. Our challenge was to design a website that didn’t just sell the book, but invited people into its universe. It had to feel immersive, visually rich, and just mysterious enough to spark curiositySolutions
We created a mood-driven website that reflects the heart of Animalumm’s universe. From the first scroll, the visuals feel otherworldly, with dark gradients, layered textures, subtle animations, and a layout that mirrors the rhythm of a graphic novel. Every section was built to tease, not tell; giving glimpses of the story, the creatures, and the tone, without revealing everything. Typography, spacing, and imagery were carefully chosen to stay true to the comic’s vibe.Outcome
The site became more than just a product page, it became part of the storytelling. Fans and new visitors alike are drawn into a universe that feels mysterious, bold, and full of promise.The Animalumm website transforms a simple online shop into a narrative experience, pulling users into a story before they even read the first panel.
With strong visual direction and immersive design, we helped turn a comic launch into something that feels like entering another world.