virtually try on

New Artificial Intelligence-Powered Shopping Function Allows You To Virtually Try On Garments

Tamila Tari
Tamila Tari
An intuitive content creator in the tech-land of mobile app development

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You can now use Google virtually try on for, making online shopping just as easy and stress-free as shopping in person. You can now choose from a variety of real models for your photos, and new filters make it easier to find exactly what you want.

Today, we’re excited to announce two new features that will bring the fitting room experience to you. With virtual try-on for apparel, you can use generative AI to see how clothes look on real models. Plus, there are new filters to help you find exactly what you want.

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View clothing options on various skin tones and body types

When you try on clothes in a store, you can quickly determine if they fit you well. If the items you see don’t match what you’re looking for, don’t worry! Many people search for apparel when shopping online, but it can be difficult to determine how clothes will look on you before making a purchase.

virtually try on
Experience a Better Way to Shop: Try Google's Virtual Fitting Room for Online Fashion

Almost half of online shoppers don’t feel like the models in the images represent them, and more than half are unhappy with how an item looks on them when they receive it.

Our new virtual try-on tool on Search allows you to see if a piece is right for you before making a purchase. A total purchase with full confidence is all you need to do with a virtually try on.


Virtual try-on for clothes let you see how they look on different real models. This is how it works: Our new AI technology can show you how a piece of clothing would look on different models in different poses.

It accurately reflects how the clothing would drape, fold, cling, stretch, and form wrinkles and shadows.

We chose a diverse group of people with a range of sizes from XXS to 4XL, different skin tones (using the Monk Skin Tone Scale as a reference), various body shapes, ethnicities, and hair types.

Improve a product search to get the exact item you are looking for

Do you like that top but want a cheaper option? Do you have this jacket available in a different pattern? In a store, associates are available to assist you by suggesting and finding other options based on what you have already tried on.

Shopping for clothes online just got easier with an extra helping hand.

Google now offers a Virtual Try-On feature for clothing to help you find the perfect fit

Our new guided refinements can assist shoppers in the U.S. to adjust product search criteria until they find the ideal item. With the help of machine learning and advanced visual matching algorithms, you can now easily narrow down your search by using inputs such as color, style, and pattern.

When you shop online, you have the advantage of not being restricted to a single retailer. You will find various options from different online stores. To access this feature, simply go to the product listings and look for it under the tops section.

How does virtual try on work?

We trained the new AI model extensively to ensure that our VTO feature is as useful and accurate as possible. Instead of using an LLM like Imagin, we used Google’s Shopping Graph which is the most extensive collection of up-to-date information on products, sellers, brands, reviews, and inventory.


We taught the model by using multiple sets of pictures. Each set had a person wearing a piece of clothing in two different positions.

For example, one picture showed someone wearing a shirt standing sideways, and another showed them standing forward. In this example, the AI model is trained to create images of a shirt on a person from different angles.

virtually try on
Google's AI-Powered Tool Lets You Try on Clothes Virtually for a Revolutionary Online Shopping Experience

It does this by learning how to match the shape of the shirt in a sideways pose with the person in a forward pose, and vice versa.

Eventually, the AI can generate realistic images of the shirt on the person from all angles. To make it even better, we did this same process with millions of random images of different clothes and people.

You can use the result to visualize how a top would look on the model you select.

frequently asked questions

Virtual try-on, sometimes called “virtual fitting” or “digital try-on,” is a technique that allows customers to virtually “try on” things, such as clothing or makeup, on a computer or mobile device to see how they fit and how they appear.

Making a Virtual Try-On for your customers.Pick out some glasses that you’d like to try on.In order to begin, select “Create a Virtual Try On” and then “Get Started.” Put together a five-second clip of you looking left and right.


Exciting news! Google’s Shopping Graph virtually try on now allows you to search for women’s tops from popular brands such as Anthropologie, LOFT, H&M, and Ever lane.

This feature is available immediately, with plans to expand and include more of your favorite brands in the future.

Thanks to advancements in AI and machine learning, our daily lives are becoming more enjoyable.

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